140 qualified leads in 30 days for a new estate launch

The Challenge

Landmark Realty was launching a new residential estate in Abuja with 60 off-plan units to sell in 90 days. Their previous launches relied on referrals and newspaper adverts. They had no pixel installed, no email list, and no digital infrastructure.

Our Solution

We ran a phased campaign: first two weeks were awareness on Meta and Google. Week three shifted to lead generation with a landing page offering a virtual tour. Captured leads entered a WhatsApp sequence that educated, handled objections, and booked site visits over 7 days.

The Result

By day 30 we had generated 140 qualified leads at N3,200 per lead - well below the N7,500 target. Of those, 89 completed site visits and 23 units were sold by day 60. The campaign paid for itself 14x over.